Lead Magnet: 43 Foolproof Strategies To Get More Leads, Win A Ton of New Customers And Double Your Profits In Record Time... by Hutton Charlie

Author:Hutton, Charlie [Hutton, Charlie]
Language: eng
Format: epub
Published: 2013-04-07T21:00:00+00:00

CHAPTER 20

Partnering With Other Businesses That Sell Complementary Products And Services

Partnering with other businesses to promote your business is a joint venture strategy that few business owners ever consider. It's probably because this joint venture strategy will require you to be really confident and comfortable in your own business. Otherwise, it might seem like you are risking losing your customers to another business, but that is not true. The key to this strategy is partnering with companies that don't sell the same types of products or services that you sell. Now, just to be clear about this strategy; you will not be exchanging the addresses of your customers with other businesses, you will be creating a in-business voucher or referral program that other businesses will give out to their customers or prospects.

When you partner with other businesses who sell complementary products and services to the same target market that you do, it allows you to gain access to your joint venture partner's customers who may be in the market for products or services you sell. For example, if you are an accountant who finds that working with business owners is your most profitable niche, then you should look to partner with financial advisors, consultants and marketing firms because they also work with business owners. Now, when I say partner with these other businesses, what I mean is to work out a mutually beneficial relationship with them. For example, you could host an informative workshop together and both of you send out a mailer to your list of past customers and both of you share the costs of the mailer and event location.

If you are having a problem coming up with some potential joint venture partners, here are a few questions to get the ball rolling:

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